Providing classic, adorable style without compromising comfort or affordability.
Welcome to Dearly So! My name is Rachel, and I am the founder! The Dearly So dream started shortly after my son, Evander, was born. I wanted to create beautiful pieces that my baby could wear while also prioritizing his comfort. Something dreamy and classic that would be cozy enough to snuggle in all day if we wanted!
When you experience Dearly So, I want you to have a peaceful, dreamy, joyful shopping experience that feels like more than just buying baby clothes. I want to delight you, because the entirety of Dearly So has been a delight to me. I want you to rest in knowing that each garment you choose has already been intentionally chosen, thoughtfully designed, and created with care. I want you to join as we see and celebrate whatever is lovely, and know that the dearly loved little ones in your lives are clothed in just that – something truly lovely, classic, and timeless.
Thank you so, so much for being here! I hope you find everything you’re looking for.
A Mother’s Love
At the heart of it all is my love for my son.
Whispers of Love
I would talk to him, sing, and pray aloud—endearments to let him know he was loved.
First Embrace
As I held him for the first time, all I could say through joy-filled tears were the same words I’d promised him for nine months.
Moments of Joy
As he grew, the words and promise remained: ‘Evander, I love you dearly, and I love you so.
A Dream Rooted in Love
